The name “Elorian” comes from a nickname my childhood friends used — Elori — blended with the final syllable of the word elegance.

It felt personal, soft, and a little bold. Just like the pieces we create.

I’ve been obsessed with clothes since I was a kid.

Not the kind you see in magazines — the kind I imagined on blank pages.

Even though I couldn’t draw traditionally, my hands always understood shape and fabric.

The idea for Elorian came during a time when my body had changed —

but the lingerie industry hadn’t.

Everything felt outdated or unkind.

So I started designing what I couldn’t find.

Most pieces are designed by me and produced in small batches by my tailor.

Each item is made with intention, not mass production.

That’s how it’s always been — and how it will stay.

The collections are created in Istanbul, but the soul of the brand lives in Paris,

on a quiet little street called Rue Charlot.

Elorian is shaped between two cities:

one where the hands move, the other where the ideas breathe.

The tulip in our logo?

That’s personal too.

It’s a subtle tribute to Fringe — a show I’ve carried with me for years.

In the final scene, a father gives his son a drawing of a tulip.

It stayed with me. And I wanted a piece of it in Elorian.

Elorian’s elegance now reaches women in Morocco, Slovakia, Türkiye, Azerbaijan, the United Kingdom, and Qatar.

And at the center of it all is Paris — where the spirit of Elorian quietly lives on Rue Charlot.

This is more than lingerie.

It’s how softness turns into strength.

With love,

Elif, Founder & Designer of ECL